New York, a city of thirst
The city that turned a Florentine aperitivo into a movement.
New York did not invent the Negroni. Florence did, in 1919. But no city has done more with it since. The drink came over with the Italians — to the espresso cafés of Greenwich Village and Mulberry Street, where Campari sat behind the counter next to the sambuca — and it waited there, patiently, while the city drank Cosmopolitans. Then in 1999 a quiet bar on Eldridge Street called Milk & Honey brought back the stirred classic, hand-cut ice and all, and a generation of bartenders relearned what equal parts means.
The rest followed fast. A century-old café on MacDougal Street was reborn as Dante, put the Negroni on tap and a whole page of variations on the menu, and in 2019 was named the best bar in the world. Campari moved its American headquarters here. Negroni Week, born in 2013, found its loudest city. Today the red drink is poured by the barrel in Carroll Gardens, built tableside from house vermouth in NoMad, and made entirely from Brooklyn bottles in Williamsburg. Twenty-six addresses follow. All verified. None by accident.